BeeHive Launch

Check out the Buzz – BeeHive, e-commerce Marketplace platform launched in Tonga

Nuku’alofa, Tonga – Monday, 7th November 2022
A group of UNCDF and Digicel staff

Digicel in partnership with the UN Capital Development Fund (UNCDF) today launched the first e-commerce platform in Tonga called BeeHive.

The BeeHive e-commerce platform will offer Tongans a new marketplace that will make purchasing different and life easier for customers.

The launch lays an important foundation for the development of an inclusive digital economy in Tonga, particularly with regard to providing equal opportunities for Micro Small and Medium Enterprises. Digicel identified a challenge and put in the time and effort with the full support of the UNCDF to come up with a homegrown tech solution that will benefit thousands of Tongans.

Digicel Tonga CEO, Anthony Seuseu, said; “I would like to thank the UNCDF Pacific Digital Economy Programme and my team for bringing this great innovation to Tonga and making it possible. The BeeHive marketplace will remove some of the stress for our customers and give them a seamless shopping experience.”

“As a trusted and leading digital operator in the market, it’s imperative we give our customers access to leading digital tools.”

“It is our sincere hope that the platform can uplift many of our industrious and resourceful MSMEs and encourage entrepreneurship and innovation to drive economic growth in Tonga. For our consumers, the BeeHive app provides unprecedented convenience to purchase goods and services literally at your fingertips and have them delivered safely to your homes,” added Anthony.

“We listened to our customers who asked for more convenience and more flexibility when ordering items online. Now they have the opportunity to order with the click of a button and it gives them more of a personalised online buying experience.”

“I would describe us, the developers of this BeeHive app as pioneers and the app is a quintessential example of Pacific innovation,” concluded Anthony.

Digicel will continue to work together with the UNCDF in making sure the BeeHive e-commerce platform is a success for the people of Tonga.