DIGICEL NAMED AS PNG’S MOST INNOVATIVE COMPANY FOR 2011

July 4th 2011 - cellmoni service highlighted as groundbreaking innovation

Digicel was named as PNG’s most Innovative Company of Year 2011 at the prestigious PNG Institute of Directors Awards on Thursday in Port Moresby.

Speaking at the presentation at PNGID’s Award Ceremony, the Institute’s Director Wayne Dorgan said; “Digicel has transformed the telecommunications landscape in PNG making voice, SMS and internet coverage available to more than 4.5 million Papua New Guineans.  They have established one of the most respected brands in PNG renowned for affordable and stylishly functional products, competitive rates, superior customer care and leading through innovative”.

Mr Dorgan went on to highlight some of the most recent innovations introduced by PNG’s leading telecommunications company, including:  the launch of Digicel’s high speed broadband in May;  Digicel’s pioneering commitment to offering high quality Customer Care services which now sees it provide “outsourced” Call Centre solutions to other companies; the rollout in March of a new faster electronic top-up option with Post PNG and the development of the groundbreaking “cellmoni” mobile banking service, which looks set to transform the way Papua New Guineans handle and transfer money.

When receiving the award Digicel’s Operations Director, Lorna McPherson welcomed the recognition on behalf of all of Digicel PNG’s 600 strong Team saying; “Innovation comes from within and the success of Digicel is driven by our local team and their commitment to serving PNG.  Digicel has set the standards for telecommunications in PNG since our launch and we are determined to continue to offer the best value, superior customer care and most innovative and customer focused services.”

Miss McPherson went on to encourage customers to pre-register for Digicel’s new cellmoni service by sending a free SMS to 888 saying; “Up to 90% of Papua New Guineans do not have access to basic financial services and cellmoni, developed in partnership with the Pacific Financial Inclusion Program, aims to address the needs of those who are excluded. cellmoni will transform Digicel mobile phones into an electronic wallet allowing customers to lodge and withdraw cash, save, pay bills and transfer money to other Digicel phones.  We believe that cellmoni will have a major impact on the lives of our customers and that has to be the objective of real innovation.”