Tuesday, 26th January 2010, Fiji: Digicel Group today announced details of its collaboration with international reggae artist, Shaggy, and renowned producer, Christopher Birch, to write and produce a song – “Rise Again” – to raise money for the Digicel Haiti Relief Fund.

“Rise Again” is a Caribbean song, written and performed by Caribbean artists for the people of Haiti. After being approached by Digicel to write the song, Shaggy went straight into the studio with Christopher Birch, producer of his diamond-selling album – Hot Shots. The song was written in less than a day and the rhythm produced within five days, and artists such as Sean Paul and Sean Kingston were quick to come on board and lend their support. “Rise Again” is being released worldwide and 100% of the proceeds will go directly to the Digicel Haiti Relief Fund.

Speaking about the launch of the song, Shaggy said: “‘Rise Again’ is for the people of Haiti. It is to show them that we are here for them and that we will support them each step of the way as they begin rebuilding their lives which were shattered by the earthquake. I am very proud of this song and the collaboration with Digicel. With today’s launch of “Rise Again”, we can raise much needed funds to support the relief efforts in Haiti.” 
“Rise Again” is already making waves in the US with E News carrying a preview of the song on the E!TV Entertainment News.

Digicel Group CEO, Colm Delves, said: “As part of the Digicel Haiti Relief Fund, we wanted to collaborate with international artists to produce a song that would support the people of Haiti who lost so much as a result of the earthquake. People across the world can purchase “Rise Again” and all proceeds will go directly to the relief efforts in Haiti.”

The Digicel Haiti Relief Fund has donated USD5 million to NGOs in Haiti to support the relief efforts and over USD500,000 has been raised by Digicel customers across the Caribbean and Central America through a text and voice donation line. Digicel also gave each of its two million customers USD5 in free credit – totalling USD10 million.

The Digicel Fiji 7s team also recorded a message of support, calling on the public to donate to relief efforts in Haiti. Their message of support, the video for “Rise Again” as well as over 60 video messages of support can be viewed atwww.facebook.com/helphaiti.

Digicel Fiji customers can also donate by texting ‘Help’ to 5151. Each text costs $1.00; all proceeds go to relief efforts in Haiti, through the Digicel Haiti Relief Fund.